For Agency Founders
Fully Managed Outbound Systems to Pack Your Pipeline With Your Ideal Clients
Your Scaling Partner For Predictable Client Acquisition Without Relying on Your Network or Referrals
12 Sales Calls Booked in 45 Days
Ankit Designs - Web Design Agency
Client Signed in First Week
Landerbuilt - Landing Page Agency
Results Guaranteed
ROI based pricing. If you don't get results you don't pay anything. We only make money when you make money.
Who Is This For
The agency owner who wants to grow their business by getting more clients. We do all the work so all you have to do is show up to the sales calls.
How We Do It
We use the CrackOutbound Framework to efficiently convert strangers to happy paying clients. We use AI personalized outreach at scale to book client meetings on demand.
THE CRACKOUTBOUND FRAMEWORK
OFFER OPTIMIZATION
We do in depth market research to build a compelling argument for your service that the market will love. So you stand out from the crowd.
FUNNEL CREATION
Build trust and convert at a higher rate. Have your prospects presold before you even speak to them.
LEAD GENERATION
Reach out to your exact ideal customers with hyper personalized messaging designed to convert cold prospects into happy clients
SALES ENABLEMENT
We build sales assets and provide coaching on all your sales calls. Create value based followups and track all your deals to turn more sales meetings into closed deals.
The CrackOutbound Framework is designed to take you from not knowing where the next deal is coming from to being able to sleep easy knowing there’s a steady stream of customers interested in your business. We help you finally solve the problem of outbound client acquisition.We use proven templates and systems that have worked for other agencies just like yours to book sales calls in 2024. We implement tested outbound sales systems into your business making it unreasonable not to book dozens of sales calls with you ideal clients every month.These aren't cookie-cutter templated messages. This is a customized process that helps you create compelling messages that spark conversations and turn strangers into dream clients for you.This is a data driven process based on a tested framework backed by 600+ real conversations with prospects.
What You Get
10-15 Sales Calls with your Ideal Client Every Month
Weekly Performance Reports and Optimization
14/7 Support and 1-1 Coaching
Dedicated Account Manager
FAQ
P.S. We're taking on only one more client for May 2024, so we can't guarantee there will be availability if you wait.
12 Sales Calls Booked in 45 Days
Ankit Designs - Web Design Agency
Before working with us Adam didn't have a system to consistently bring in leads on demand. He exclusively relied on inbound, which was unreliable. After implementing our outbound systems. We were able to book meetings with interested customers on demand. In the first 45 days of running our campaigns we booked 12 sales meetings.We provided a more predictable stream of leads and sales calls, allowing Adam to meet potential customers they wouldn't have otherwise. We first reached out to Adam through cold outreach and he decided to work together because of our genuine approach and low risk to start. Adam found the insight into outbound strategy and seeing the numbers week to week very valuable.
Some of the results we've gotten
How We Generated 2.7m in Pipeline Revenue within 3 months of Starting Our Outbound Campaigns
Think Forward Media - Digital Marketing Agency
Before working with us, Canadian Digital Marketing Agency Think Forward Media had been relying primarily on referrals and inbound traffic. They had tried a cold calling agency but gotten poor results since they were foreign based with foreign talent that didn’t understand the North American market and didn’t have a good sales process. They had been working in several different industries and had no clear niche and weren’t displaying their unique value proposition. Even though they had been in business for 13 years and gotten great results for their clients.We got to work to identify the most profitable niche for them to target based on their past experience and results they had gotten. They interviewed their clients and identified which areas they were able to provide the most value. Along with the insights obtained from this process, we did in depth market research to formulate a unique offer to differentiate them from all the other agencies in the marketplace. We narrowed down into the dental niche and worked together to develop a landing page with their new unique messaging and niche as The Dentist Agency. We also created new sales assets for this new niche using our market research process. This served as the basis for our outbound campaigns.We initially started outbound email campaigns targeting the surrounding area and slowly going broader to all of Canada. We tested 13 different email campaigns to find the messaging that resonates most with the marketplace. From those campaigns we found 2 outliers that we scaled.Once we had covered all of Canada we attacked the US market. This proved more challenging since the level of competition and sophistication was higher than in the Canadian market. We redeveloped our strategy to involve a hybrid approach involving cold calling along with cold email. This new strategy combined the best of the cold email campaigns with a personalized human touch to get in touch with the decision makers consistently and make it impossible to be ignored. This combined with an optimized landing page and a great offer allowed them to generate 3-5 sales appointments every week with their ideal clients. Increasing this would simply be a matter of dedicating more resources to these campaigns. These were prospects that explicitly expressed interest in their offer and wanted to learn more about their service.All in all we were able to generate 2.7M in pipeline revenue within 3 months of initiating our campaigns. Now Think Forward Media has a predictable strategy to acquire new clients on a regular basis so they can finally scale without having to rely on referrals.
Some of the results we've gotten
Alladina Dental - Sales Meeting Generated
Charlemagne Dental - Appointment Booked
Smile Dentistry - Appointment Booked
How We Helped Landerbuilt Sign a Client in Less Than a Week Without Any Case Studies
And then leveraged social proof from the new client to generate inbound leads
Landerbuilt - Landing Page Agency
In this case study we’re going to cover
How to create a differentiated and in demand offer based on market research
How to use sales assets to educate and nurture prospects that aren’t quite ready to buy
How to leverage those same sales assets to improve your outbound campaign efficiency
How to use social proof from your existing work to generate inbound leads.
When we first started working with Myron (landing page agency owner) he was having trouble signing clients because of a lack of client acquisition strategy. He had been posting content and sending some cold DMs but was not seeing much success.We had a free consultation call and he booked a call immediately after implementing the strategy we gave him. Within a week of our consultation call he had signed a client for his agency.We had found a predictable way to generate meetings for his company. He managed to sign a deal with a lead gen agency the day within a week of starting our partnership. This involved creating our first sales asset. Over the next few weeks we managed to generate 6 inbound leads and book 2 sales meetings.
Myron now had a predictable way to generate sales meetings for his agency and didn’t have to worry about where the next client was coming from.Here’s exactly how we did itOffer Optimization
We sat down together and figured out what the most pressing pains are in the market. Where do customers see the most value in your services and what is the market currently demanding. We wanted to find the pains and desired of his ideal customers and then positioning our offer around thatWe did this by using our network to interview other agency owners and also dove deep into his past case studies. We found that in this niche our prospects care primarily about sales appointments generated.If you don’t have that option then another way to do this is join communities in your niche and listen to relevant podcasts to get direct feedback on the current state of the marketSales Enablement
We then built out sales assets to assist in our outbound campaigns. This is necessary to stick out in a crowded market like web design and development. You need to differentiate yourself somehow. The best way to do that is to show your expertise and competence by creating a valuable piece of content. These assets educate and nurture your prospects and should be used throughout your sales process. They can take the form of sales letters, playbooks, loom videos, video tutorials, mindmaps, whitepapers etc. The goal is to create something that your potential client would find very valuable. This is how you turn cold traffic into warm leads.In this case we decided to make a hyper personalized sales asset in the form of partial landing page redesign.Lead GenerationOur next goal was to get our newly optimized offer in front of as many people as possible. While our typical channels are cold email and cold calling, in this case it made sense to develop a twitter strategy since that is where the majority of Myron’s clients spent their time.The strategy we decided to use was value based outbound content. This involved using content as an outbound channel. This is the same exact strategy we gave to one of our consulting clients, which he recently used to close a deal with Wiz of Ecom.The benefits to this are that you bypass the crowded DMs and friend requests. While generating inbound leads as a byproduct of hyper personalized asset outboundWe created a thread using the redesign done in the previous section and broke exactly down how this redesign would help the prospect get more meetings booked.The prospect immediately commented on the post and messaged Myron inquiring about his services. The next morning, Myron had a paid invoice from his new client.Leverage Sales AssetsOnce the project was completed, Myron posted a tweet about the work he had done. The client retweeted the post commenting on the work he had done and provided a testimonial for Myron.Using that social proof we were able to generate 6 leads and book 2 meetings over the next 2 weeks.By leveraging testimonials and case studies properly you can create a lead generation flywheel to exponentially grow your business.The process looks like this.
Sign clients
Deliver results
Use social proof to generate leads and increase outbound conversions
Rinse and repeat.
To summarize this is what we did for Myron at Landerbuilt.Offer Optimization
Conduct market research to determine the pains and needs of the marketWork together to build a unique and differentiated offer to stand out from the crowd.Sales Enablement
Build sales assets to educate and nurture prospects.Create hyper personalized sales assets for content based outbound.Improve close rate by establishing authority through valuable contentLead Generation
Determine the best channel to run outbound campaigns.Leverage sales assets to improve outbound campaign efficiencyLeverage Sales AssetsCollect social proof and testimonials
Leverage social proof in sales assets and generate inbound leadsIf you’d like to learn how you can build a client acquisition machine like we built for Myron, book a free consultation with us and we’ll review your situation and come up with a custom growth plan to help you hit your goals.